The final gut check

Before you send it, give your word a quick gut check.  Your word does not need to impress anyone. It just needs to work: clear enough to remember, flexible enough to grow with you and practical enough to use on an ordinary rainy Tuesday.

• Is it yours, or is it borrowed from someone else’s expectations?

• Is it useful on an ordinary rainy Tuesday?

• Is it simple enough to remember and flexible enough to last beyond April?

If the answer is mostly yes, you have your word.